Do Business that Does Good. ROK & WTR Frozen Treat Co. is the Franchise For You!


Get ready to serve up delicious frozen treats while building a legacy to be proud of! ROK & WTR Frozen Treat Co. is now expanding through a simple-to-operate franchise model. The best part? We are dedicated to providing clean water to countries around the world through our sales.




Doing good one frozen treat at a time

ROK & WTR is a frozen treat company passionate about impacting our community and communities far away. A portion of every sale will go to support not only community projects in our own community but also in its mission to build stronger communities on top of water around the world.

As you step into a ROK & WTR franchise you can trust that you are gaining proprietary recipes using fresh ingredients and daily prep procedures  — but it gets better. We are all about SUPPORT for our franchisees. This isn’t just another frozen treat franchise. This is a business backed by detailed training, laser-focused support, an approachable leadership team, and tons of guidance.



How We Support Our Franchisees

Operational Support

Benefit from ongoing operational support for the life of your franchise, including administrative support, product ordering, staff hiring parameters, and more.

Marketing Support

Gain a full library of rock-solid collateral designs and strategies to help your location grow! Plus, benefit from network-wide advertising campaigns.

Ongoing Research & Development

We are dedicated to the ongoing mission of making ROK & WTR the best it can be! Benefit from new research as we learn how to make things more efficient and better.


The First Step to ROK & WTR Ownership

Our team wants to hear from you! To get started, fill out the form and let us know your level of interest.

The ROK & WTR Team Meets You!

Our team wants to get to know you and wants you to get to us. We will schedule a virtual or in-person meeting to go over additional questions and details.


Discover The Difference

ROK & WTR invites you in for an up close and personal look at our operation. Discovery Day is the time to ask questions and get a feel for how ROK & WTR is operated.

Let’s Review

Next, our team will send you a copy of the ROK & WTR Franchise Disclosure Document (FDD) for your review. You will have 14 days to review the document.

Apply For Financing

After the FDD review, this is the time to apply for financing if needed!

Your Ownership is Official!

Once we have all decided to move forward, you will review our FA (franchise agreement), sign the appropriate documents, and make your franchise ownership official. You are now a ROK & WTR franchise partner!

In-Depth Training Starts Here

Our training program is simple and straightforward, packed full with everything you need to know to operate, launch, and sustain your ROK & WTR franchise. Once you launch, our field support team is always here to help!

Franchise Facts

Initial Franchise Fee

The initial franchise fee is $10,000 and the estimated investment range is $46,700 to $131,900 including the franchise fee.

Our Support

We’ll help you navigate business ownership in every aspect, from initial training to back office procedures. Our franchise includes comprehensive dual-phase training and refresher training throughout the life of your franchise.

What We Look For In Our Franchisees

We are looking for mission-driven, customer service oriented individuals with strong management skills. You must meet the financial requirements to become our franchise partner.

Build your business on the rock.

Build your own ROK & WTR Frozen Treat Co. today!

Join Us Now

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Contact Info:

This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption